已译Geely unveils new logo in Beijing
You can exhale now. We know you've been holding your breath waiting for this one. Zhejiang Geely Holding Group finally showed off its new Geely logo (below left) in Beijing a couple of days ago. it chose this new logo following a nearly year-long "global design contest" that used a combination of online voting and a panel of 66 "professional adjudicators."
4 R6 E% E. r# E
3 `1 j% W3 n1 k6 }& c6 DHailing it as "a significant milestone for Geely's brand building, but also the maturity of China's self-owned and corporate brands," Geely spokesperson Wang Ziliang said, "China's self-owned brands have come to realize the importance behind having the right auto brand and auto culture when trying to succeed overseas." Now they just have to work on innovative product that doesn't crumple like a beer can in barrier tests. Just kidding.
" _, [8 l% Z" d- d H( w% k0 ^ r7 m0 h# F' l% K
The logo you see at left above was picked as the best amongst the 27,336 entries submitted. To show how seriously this was taken by the rest of the world, a record was set when more than 100 countries participated, making it the most widely entered corporate logo design contest ever. At least that's what the release says. The winning logo was designed by Yue Xiande from Anhui province, and is clearly not a Toyota ripoff. "The Toyota logo has a whole 'nother ring in it," Geely spokespeople did not say. "While the Toyota is a soulless tin can, Geely has the top popped already, indicating it is much more fun," they did not add.
; H' H" G- _$ C$ v: I2 D
8 ~* Y" {" f; m8 i. f$ z3 E编译 智者来处* n0 w- i+ ~; w3 t9 C6 {
; Q h' ~7 g, ~! L4 l5 ^
你可以喘口气了。我们知道你已经屏气等这个消息好久了。浙江吉利控股集团最终于几天前在北京展示了其新标。经过为期一年的“全球设计大赛”,网上投票和66人组成的专业评判小组投票后,它选择了这个新标。
s& P! h; n1 G9 r$ B& w
5 U# E+ K0 A/ H. _将它誉为“吉利品牌建设中的一个巨大的里程碑,也是中国自主品牌成熟的标志,”吉利发言人王自亮说,“中国自主品牌已经意识到开拓海外市场时,好的汽车品牌和汽车文化的重要性。”现在他们仅需要创新产品上下功夫,而不是在障碍测试中像啤酒罐一样打褶。% u1 {9 H, }7 Z! |" z" Q) O" a
% t- W' e u( ]0 C' h/ r& A( q+ N你在左面看到的新标是因27336的最高票而获选的。世界的其他地方相当关注这一事件,有100个以上的国家参与,创造了一个新纪录,使得它成为有史以来参与最为广泛的集团标志设计大赛。至少新闻上是这么说的。获奖标志由安徽省的岳贤德,很明显这不是盗窃丰田标志。“丰田标志有一个整个的圈在里面”,吉利的发言人没有这么说。“丰田是一个没有灵魂的锡罐,吉利已经出头了,这更有意思,”他们也没有这么说。
附件: 您所在的用户组无法下载或查看附件